Stefan Breg, Director of Food & Beverage EMEA - Starwood Legacy Hotels by Marriott International Patrick Waring, Partner - Silverfox Studios Heleri Rande, Consulting Editor, SUPPER Magazine

Wednesday 15th November 09:00 - 10:00

Design Principles for Millennial Restaurants, with a case study on the W Amman

Patrick Waring, Partner - Silverfox Studios
Stefan Breg, Senior Director of Food & Beverage MEA, Marriott International
MODERATOR:
Heleri Rande, Consulting Editor, SUPPER Magazine

Patrick Waring, Partner and Principal Designer for Silverfox Studios will be presenting his unique design principles applied during the W Amman project, that has resulted in a property that focuses on F&B and appeals to a broad audience including Millennials. Patrick will highlight the design considerations that keep the W brand distinctive, whilst embracing a new generation of design that dissembles obvious historical references, moves away from opulence and instead creates a crafted, artisanal product that integrates F&B spaces with social gathering points and casual, local experiences.

After the presentation, Stefan Breg the Director of Food & Beverage EMEA for Starwood Legacy Hotels by Marriott International will join the stage, to discuss how Patrick's design principals translate to restaurant operations. He will also delve into the relationship between the operator and the designer and how to achieve a desired outcome that stays true to the brand. Sometimes there must be compromises, so let’s see how these two have made it work.


Georgie Woollams, Founder - Katch International Sarah Hawilo, CEO - serVme Duncan Fraser-Smith, Director Global Food & Beverage - The First Group

Wednesday 15th November 13:50 - 14:50

The Experts Discuss Technology, Social Media, Digital Marketing and Effective Solutions

Sarah Hawilo, CEO - serVme
Georgie Woollams, Founder - Katch International
MODERATOR:
Duncan Fraser-Smith, Director Global Food & Beverage - The First Group

The highly requested topic of new technology will be tackled by a team of experts brought together and moderated by Duncan Fraser-Smith. Key points raised will be around social media, apps, customer driven website reviews and F&B marketing. It will be an interactive session, so all questions will be welcomed.


Guy Heksch, Vice President - Pure Grey, part of Marriott International Shane Giles, Director of Food & Beverage Concepts, AMEA - InterContinental Hotels Group Eugenie Dronneau, Business Development Manager, The Cutting Edge Agency Sanjay Murthy, Co-Founder, Figjam Devina Divecha, Group Editor, Hospitality Group - ITP Publishing

Thursday 16th November 09:00 - 10:00

Panel Discussion: Developing Restaurant Concepts for the Middle East

Guy Heksch, Vice President - Pure Grey, part of Marriott International
Shane Giles, Director of Food & Beverage Concepts, AMEA - InterContinental Hotels Group
Sanjay Murthy, Co-Founder, Figjam
Eugenie Dronneau, Business Development Manager, The Cutting Edge Agency
MODERATOR:
Devina Divecha, Group Editor, Hospitality Group - ITP Publishing

Top operators and designers discuss the considerations and challenges of creating and launching unique restaurant concepts for the Middle East and share their experiences, successes and solutions to regional growth.


Shane O'Neill, Executive Chef, Shangri-La Barr Al Jissah Resort & Spa

Thursday 16th November 16:20 - 17:20

Restaurant Tour & Chef Demonstration at Shahrazad Restaurant

Shane O'Neill, Executive Chef, Shangri-La Barr Al Jissah Resort & Spa

We learned in last years seminar programme that over half of the restaurants in Dubai’s iconic restaurant destinations are franchises, so with our renewed interest in local cuisine, we invite you on a restaurant tour and chef demonstration with wine pairing in Shangri-La’s Shahrazad restaurant, an authentic Arabic restaurant where you can savour traditional Moroccan favourites, Lebanese cuisine and Omani delicacies in a contemporary and refined setting.