Patrick Waring, Partner and Principal Designer for Silverfox Studios will be presenting his unique design principles applied during the W Amman project, that has resulted in a property that focuses on F&B and appeals to a broad audience including Millennials. Patrick will highlight the design considerations that keep the W brand distinctive, whilst embracing a new generation of design that dissembles obvious historical references, moves away from opulence and instead creates a crafted, artisanal product that integrates F&B spaces with social gathering points and casual, local experiences.
After the presentation, Stefan Breg the Director of Food & Beverage EMEA for Starwood Legacy Hotels by Marriott International will join the stage, to discuss how Patrick's design principals translate to restaurant operations. He will also delve into the relationship between the operator and the designer and how to achieve a desired outcome that stays true to the brand. Sometimes there must be compromises, so let’s see how these two have made it work.
The highly requested topic of new technology will be tackled by a team of experts brought together and moderated by Duncan Fraser-Smith. Key points raised will be around social media, apps, customer driven website reviews and F&B marketing. It will be an interactive session, so all questions will be welcomed.
Top operators and designers discuss the considerations and challenges of creating and launching unique restaurant concepts for the Middle East and share their experiences, successes and solutions to regional growth.
We learned in last years seminar programme that over half of the restaurants in Dubai’s iconic restaurant destinations are franchises, so with our renewed interest in local cuisine, we invite you on a restaurant tour and chef demonstration with wine pairing in Shangri-La’s Shahrazad restaurant, an authentic Arabic restaurant where you can savour traditional Moroccan favourites, Lebanese cuisine and Omani delicacies in a contemporary and refined setting.