Phil Broad

Phil Broad

Vice President Food & Beverage AMEA,
InterContinental Hotel Group

Phil Broad is responsible for leading the region’s Food & Beverage (F&B) strategy. In this role, Phil looks at how to best support the company’s growth in F&B and ensure innovation is a central part of the business through:

  • Developing the capability of IHG's people
  • Defining how IHG develops and delivers F&B concepts for each of the company’s brands and across the 200+ new outlets due to open in the next 3-5 years
  • Delivering performance and profitability across the 900+ outlets in the hotels across the region
  • And the safety, procurement and sustainability standards needed as part of the above

Phil was most recently the Managing Director of Jumeirah Restaurants LLC, where he was tasked to set up and license innovative and successful casual dining restaurant concepts for the Jumeirah Group globally.

Prior to joining the Jumeirah Group, Phil was with Starbucks Coffee Company as Managing Director for the UK and Ireland. He has also been Managing Director of T.G.I Friday’s in the UK and held leadership positions in Tesco and Pizza Hut, where he was responsible for operations, business and concept development. In addition, Phil owned and operated his own restaurant company in the UK from 2000 to 2006.

Phil studied Hotel and Catering Management at Westminster College in London. He has a love for all sports, particularly field hockey as two of his children played for the England National Team.