Duncan Fraser-Smith

Duncan Fraser-Smith

Director - Global Food & Beverage
The First Group

Having spent the past 24 years in the hospitality industry, spanning Australia, Asia, and the Middle East in senior executive roles, Duncan established his own business in 2013, based in Dubai, to offer his services and expertise through ‘The Cutting Edge Agency’ to introduce, integrate and innovate the key pillars for success in F&B operations.

This year saw Duncan accept a key role of Director of Global Food and Beverage at The First Group.

The First Group are property developers and have launched 14 projects in the UAE since 2006. Their expert eye for emerging markets led them to dynamic Dubai, and it’s now home to their global headquarters. Dubai is the main location for their diverse property portfolio, which also encompasses the wider UAE. Meticulous research and an entrepreneurial spirit led them to specialise in building iconic hotels and partnering with the world’s leading hotel operators also means these properties excel.