Afroditi Krassa

Afroditi Krassa

Founder, Creative Director
Afroditikrassa Ltd.

Having originally trained as a product designer, working at the start of her career on projects such as the Concorde interior, Afroditi’s first foray into hospitality design was the creation of Japanese food chain ITSU, working with Julian Metcalfe of Pret-A-Manger fame.

As with all of her projects, ITSU went on to be a category-leader (and is still widely regarded as so 10 years later). Described in 2014 as “a monumental talent” by Hospitality Interiors, the last 12 years of working at the cutting-edge of hospitality design have led to her studio having an enviable list of entrepreneurs, hoteliers and restaurateurs as clients. These include Hilton, Heston Blumenthal and arthouse cinema chain Curzon.

She was awarded Designer of the Year in 2010 by Elle Deco and featured in U.S magazine Metropolis as a rising star in hospitality design in 2013. When not designing, Afroditi teaches, writes about and judges design. Her work has appeared in art and design publications worldwide and has been televised by the BBC, Channel 4 and CNN.